Undefined metrics and unorganized data can be the downfall of any B2B marketing strategy.
According to a Google study done in partnership with MIT, 89% of the top marketers currently use key metrics, like total revenue, market share, or CLV, to measure the effectiveness of their campaigns.
So, should your company be doing the same? Or are there other KPIs you should track?
Download Relequint’s new guide and scorecard, “The B2B Balanced KPI Scorecard,” to learn how to:
- Attain the data to support informed decision making
- Discover which channels provide the highest ROI
- Increase traffic
- Maximize lead conversions
Download your copy by filling out the form today.