When New York City experienced a rapid increase in positive coronavirus cases in early March 2020, New York Blood Center Enterprises (NYBCe) immediately recognized the need to stabilize their blood supply and pivot certain resources to fight against COVID-19. They also required philanthropic support to maintain these efforts on top of their daily life-saving operations.
Download our case study to learn:
- How Marketing Automation funneled prospects to different internal channels based on interest and inquiry.
- How Inbound Content brought awareness to the research and scientific work NYBCe was contributing to the global need and how those interested could support those efforts.
- How Website Enhancements leveraged SEO and site placement to bring better integration and awareness to this new effort in combating the global pandemic.
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