For years, Deufol relied on a traditional sales force and outbound techniques to generate sales. In addition to cold calls, they invested in print, direct mail, trade shows, and conferences, frequently traveling to follow up with leads.
Deufol wasn’t attracting the kinds of clients they wanted and had low conversion rates. It was time to start thinking in a more holistic, strategic way about how to reach their target buyer personas, so they approached Relequint for help.
Download our case study to learn:
- How the marketing strategy identified objectives tied to traffic, conversions, the ability to close sales, and ultimately meet revenue targets.
- How we aligned buyer personas across multiple content channels.
- How, in their first five months with Relequint, Deufol generated more leads than they had in the past five years, combined.
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